IDIA-FIT is a performance-driven activewear brand designed for women who are passionate about sports and fitness. Based in the UAE, it caters to women aged 16 to 40, offering high-quality activewear that prioritises functionality, comfort, and durability. Every piece is created with movement in mind, supporting athletic performance while empowering women in their fitness journeys. Beyond activewear, IDIA-FIT fosters a community of strong, active women, celebrating their dedication and inspiring others to embrace the power of movement.

The Challenges

While IDIA-FIT had a vision, they struggled with content creation and didn’t know how to market themselves effectively. They needed high-quality, engaging content but lacked the expertise to create posts that would resonate with their target audience. Without a structured approach, their content wasn’t making the impact they wanted.

What We Did

We provided a content creation package to elevate IDIA-FIT’s online presence. This included a full Instagram audit, where you can see improvements in a before-and-after transformation below. We also developed a content calendar and strategy document to align with the brand’s vision. Additionally, we organised models, styled outfits, shot and edited videos, ensuring the content reflected IDIA-FIT’s commitment to performance and empowerment.