Social media content created for BEYOND FIT, an activewear brand based in Saudi Arabia.

The brief was simple: 'Show people in action lifting weights.' 

The focus was on active individuals - not bodybuilders - who embrace fitness but still enjoy indulging in a dessert now and then.

We aimed to capture a diverse range of people from different fitness backgrounds, highlighting how the clothing moves with them in action, all while showcasing their real, authentic energy.

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