Kareem Aljnan aka Healthtrophy is a Dubai-based personal trainer with a BSc in Physiotherapy from Sharjah. Frustrated by the influencer-driven fitness scene, he brands himself as the "anti-Dubai personal trainer," delivering science-backed, results-driven coaching. Kareem shares bold, evidence-based insights on social media while using his own transformation as proof of his methods. His approach goes beyond physical change—he aims to leave every client better, both mentally and physically. By guiding people with integrity and focusing on sustainable results, Kareem sets a higher standard in the industry, creating real impact while finding purpose in his work.

The Challenges

Kareem had strong ideas and valuable knowledge but struggled to vocalise them effectively. He wasn’t sure how to structure and execute his message in a way that would resonate with an audience. Marketing and audience growth were also challenges—while he had the expertise, he didn’t know how to position himself or reach new people online.

What We Did

We built Kareem’s Instagram presence from the ground up, starting with a full profile audit—optimising his bio, highlights, and nickname for clarity and impact. We then developed a comprehensive strategy document, outlining his content pillars, goals, and brand direction.

In just three months, our work generated 40,000+ impressions and reached 20,000+ people, establishing Kareem as a bold voice in Dubai’s fitness scene. Beyond strategy, we also handled video shoots and editing, ensuring his content aligned with his no-nonsense, science-backed approach.