WHO AM I?
I’m Andrea Kyriacou, a Social Media Manager, Strategist, and Fitness Content Creator with over 8 years of experience.
I’m here to help health and fitness businesses shine online.
With a strong presence in the online fitness community, I understand firsthand what it takes to engage audiences, build trust, and foster meaningful connections.
Based in the vibrant city of Dubai, I’m all about turning your social media into a powerhouse for growth.
Whether you’re an activewear brand looking to dominate the market, a personal trainer wanting to share your unique story, or a nutritionist aiming to educate and inspire, I know how to position your brand for success.
By combining my expertise as a strategist and my experience as a fitness creator, I offer a unique blend of authenticity, creativity, and industry knowledge to help you stand out in the competitive health and fitness space.
Why do I focus on the health and fitness space?
It all started with a deeply personal journey. Years ago, I made a commitment to transform my life, losing over 35 kilos through discipline, consistency, and a complete lifestyle change.
This wasn’t just about weight loss, it was about discovering strength, resilience, and the power of self-belief.
That transformation opened my eyes to the profound impact health and fitness can have on every aspect of life.
It sparked a passion in me to help others, whether individuals or businesses, find their voice in this empowering space.
My own journey fuels my dedication to supporting fitness-focused brands like activewear companies, nutritionists, personal trainers, and gyms.
But my mission goes beyond that: I love working with any creative or business that shares a commitment to improving lives through health and fitness.
Before launching my own business in Dubai, I gained extensive experience in creative and marketing roles.
As a Retoucher for leading brands like MADE.COM and MATCHESFASHION, I developed a meticulous eye for detail, creating high-quality content for e-commerce, social media, and advertising campaigns.
My freelance photography projects for brands such as Thom Browne and Moncler x Palm Angels further honed my ability to produce impactful visuals under tight deadlines.
In 2022, I worked as a Social Media Manager and TikTok Specialist at a marketing agency, managing diverse clients and industries.
This role solidified my marketing expertise and inspired me to start my own business, where I now focus on my passions: marketing and health and fitness.
With a Bachelor’s Degree in Fashion Photography from the London College of Fashion, I combine creativity, technical expertise, and strategic thinking to help brands stand out and connect with their audiences.
